Advertiser’s Secrets to Compelling Training Videos


Danielle Wallace, Learning Director
Beyond the Sky: Custom Learning

Danielle Wallace, CTDP, creates truly innovative learning that sticks. She is an Instructional Designer with Beyond the Sky providing engaging custom learning solutions for global and local clients. She brings her marketing expertise from Procter & Gamble, PepsiCo, and various executive-level roles into Learning & Development to ensure learners acquire new skills. She’s recognized for being agile and creative to exceed expectations.

Session Description:

With short attention spans and the need to “break through the clutter,” how can your learning videos leave your audience remembering your message? Try looking to a field that does this well: advertising. If commercials can get people to purchase items they don’t need, how can you use these marketing secrets to influence learners (and do this without them feeling manipulated)?

In this energetic, hands-on session you will learn what makes some ads so compelling they persuade you to buy. Through team activities and examples, this session will explore the strategic framework to use when creating a learning video strategy as well as the design considerations.

In this session you will learn:

  • Explain the video “hooks” to make the content in your learning video memorable.
  • Apply the four characteristics of effectively using visuals to design or evaluate videos.

Audience Level:

Novice, Intermediate, Advanced